Today we’re going to talk about money, and how to make more of it.
On average, 97% of your prospects are never going to buy your products or become distributors. That’s just a fact.
Second, you need to understand that there is a cost associated with finding good quality prospects.
Let’s say you’ve 100 leads. 2 or 3 out of those 100 people MIGHT buy your products or become a distributor. That means that you’re only tapping into 2 or 3% of your potential income!
That should be a massive epiphany for many of
you right now.
You should be shocked and appalled by the fact
that if your sole goal is to build a downline, you’re
going to miss out on 97% of your potential income.
Not only that, but the reality is that if you don’t go
out and find a way to monetize the other 97 leads
that said no, you’re probably going to go out of
business, and that’s all there is to it.
To get my point across to you, I’m gonna use the
film industry as an example.
Everyone knows that when you buy tickets to catch
a movie, the film-makers make money. We also
know that the majority of people who’ve seen a
movie trailer or movie poster don’t eventually pay
to watch the film.
However, if you’re thinking that film-makers make
all or most of their money from movie-goers alone,
you’re mistaken.
In fact, the movie itself only generates a small part of the
earnings.
Where does the remaining come from?
Let’s take The X-Men for instance.
Almost all
movies will have their DVDs and sound tracks
released soon after for extra earnings.
Later on, Cable TVs and your mainstream TV
broadcasts will pay the film makers to show
The X-Men on their channels, and the film makers get paid
each time the movie gets broadcasted.
But that’s not good enough.
The X-Men also have their own toys in retail
(which sometimes also comes with your MacDonald’s
Happy Meals), posters, comic books,
and video games as well.
There’s even a
new X-Men cartoon series.
Guess who takes a cut from all the profits? That’s right.
Then, there’s also product placement. Every
time you spot a branded item (iPod, Nike shoe,
sports car, Gucci handbag, etc) in a movie, it’s a
subtle form of advertising. The film-makers get paid
by the respective brand owners to show their
products or trademarked logos in the films.
By now, you should have discovered 4 things.
- Product placements + Cross Promotion Through Fast Food Chains = reduced cost of production, or sometimes totally erasing all costs.
- Merchandising = Film-makers go into positive cash flow right from the beginning through selling the rights to manufacture toys, posters and video games based on the movie characters. This happens even before the movie is released.
- Sale of DVDs + soundtracks + TV broadcasts + Cartoon Series = Long term residual income for the film-makers even after movie screenings in cinemas have stopped.
- Film-makers make 10 times more profits than from ticket sales alone.
Imagine
if you had a system like the film industry which creates
multiple streams of income, would it help
your network marketing business to grow?
The point I’m trying to make here is that in
network marketing, what most distributors don’t
realize is that they’re leaving 95% of their
potential income on the table.
That’s right, if recruitment and sale of your
MLM products are the only sources of income
which you’re tapping into, you’re probably
making just 5-10% of what you ought to.
Besides that, as a “business” owner, you do
have costs to bear, be it advertising costs or
daily operation costs (meals, transport,
samples, gifts to customers, etc.) Do you
have a strategy to erase part or all of these
costs, or are you paying for them out of your
own pocket?
And since 95% percent of your prospects will
neither join your opportunity nor buy your
products, you’ll need to have a system to
ensure that you make money, even if your
prospects don’t join or buy from you.
What else would somebody who loves X-Men buy? Similarly, think what else would your prospect need to solve his problem? What other products and services would he buy to help himself?
What else can you offer your prospect besides your products or opportunity?
Click here for ACCESS to the closely guarded
secret marketing system used by top Singapore MLM
leaders. Step by step instructions how to
duplicate the “film industry” in your own
business to generate multiple streams of income and get paid even if your prospect
doesn’t join your MLM opportunity or buy your
products!
Whether you’re considering joining a certain company, have just started, or been with a company for quite awhile, it will be wise to evaluate the MLM company periodically. I’ve compiled below a list of 7 factors to consider for your MLM company research process.
Obviously, it’s impossible to cover every single consideration. However, what I’ve listed here more or less captures the important points if you don’t have the time to scrutinise every tiny detail.
- Marketing & Usage of Its Brand Name
- The RISK Factor
- The Product(s)
- Compensation Plan
- Training
- Personal Experience
- Calibre of The TEAM
1. Does It Allow You to Market the Way YOU Want to Market?
The idea is that you are suppose to MARKET your business and products.
- Are there any marketing restrictions the company has in place?
- Do they allow you to market online?
- How easy do they (and their products) make it for you to market?
What about their policy when it comes to using company trademarked names (both company and product)?
- Does the Company Allow You to Use Its Brand Name? Do you get in trouble for publicly mentioning the company’s name?
- Does your MLM company threaten you with legal action on the basis of trademark infringement?
- Some network marketing companies are afraid that distributors will misuse and misrepresent them, thus bringing about a lawsuit on the company. A company that discourages its distributors from using its name only makes it tougher for them to market and make money.
- Ideally, find a company that allows you to use their brand name.
Be very upfront with what you can and CAN’T do when it comes to marketing – because ultimately, that’s going to affect the way you build your business.
2. Analyze the RISK
- What are the risks involved in joining XYZ Company?
- Consider the company’s history and track record. Has it been around long enough to be considered “stable”?
- What are the costs of your investment? It can be the cost every month in the form of autoship (which you might have to sign up for to qualify for certain “benefits”), or training.
Everything in business requires risk, so it’s not a matter of finding a company with NO risk, that’s impossible. It’s a matter of minimising the risks involved and being okay with the possibility of losing your investment of time and money.
3. How Good is the Product?
Although most people join MLM for the business opportunity, the product still matters. If the product doesn’t sell, you’ll just end up with a bunch of distributors with customers who’re also distributors, who bought the products just so they can qualify for their commissions and bonuses.
When evaluating a product, be sure to ask yourself:
- Is it desirable by the masses? Is there a market?
- Is it fairly priced? Would a prospect seriously pay that amount for it?
- Are the products marketable for the long term or are they just a fad that will die off after awhile?
- Does it really does what it CLAIMS or is it just all hype?
You don’t need the best product on the market to succeed. However, you still need a product that delivers on its promise so that it CAN sell.
4. What’s the Compensation Plan Like?
You are looking to join a business opportunity because it is a viable option to produce some side income that just might turn into a lucrative income stream. Make sure that the MLM company you are considering joining will pay you and pay you well. And you do that by examining its compensation plan.
- Fairness: the comp plan should reward the top leader in sales with bonuses and also helps the part-timer, the “Average” person break even fast and become profitable quickly through the retailing of products.
- Stability: you need to know if the company has a history of changing their compensation plan too frequently. It could be a sign that the company is in financial trouble. Having an unstable compensation plan is like getting a pay cut or having your taxes raised. Find out how many times have they changed their plans, and what is the reason for doing so.
It’s easy to get emotional and forget about all these fundamental questions before committing your time and effort to pursue a part-time business in MLM.
Ask yourself:
- What’s the payout like?
- When do I get paid?
- Do I get compensated now AND later?
- Does my pay help do justice to my “rank/level” within the company?
- How is the residual income potential?
- Are there some ridiculous rules in place that will PREVENT me from getting the paycheck I deserve/earned?
- Is the compensation plan structured such that my upline is encouraged and motivated to help ME and such that I am encouraged and motivated to help my downlines?
5. Is the Training All Just “Hoo-Rah-Rah”?
Is the training provided just all “hoo-rah-rah” or does it actually have any substance?
Too many multi-level marketing companies rely merely on the excitement of its members to propel itself and grow. These companies drag on that excitement by holding highly energetic and emotional meetings where no real education in marketing happens You may consider passing on the companies that don’t know how to train their folks.
Look into companies that teach their MLM distributors things like:
- Personal development
- Business sense
- Prospecting techniques
- Overcoming your fear of rejection
- Actual marketing skills
- How to run your business LIKE a business
- Communication skills
Having meetings/events where they do nothing but just “pump you up” does NOT qualify as training.
6. Personal Experience… So Far
From what you’ve seen and know so far, how do they make you feel?
Does the company look “professional” to you?
Does it operate like a fly-by-night company or do they have some true potential?
What about how receptive the market is to their products?
You can tell a lot about the company by some of its distributors. What’s your impression of the member that prospected/contacted you? Did he pressure you? If so, that’s a reflection on the company and certainly on the team you’ll join. Or it COULD just be the distributor doing a bad job.
7. Calibre of The TEAM
Analyse the specific team in the company you’re looking to join:
- how is joining this team going to give you an advantage over the other teams
- training – what kind of training will you have access to? SEO, Social Media, Pay-per-click, copywriting, prospecting, etc.
- system – does this team already have a step-by-step copy-and-paste blueprint in place for you to build your own online marketing funnel to generate leads and convert them into commission cheques.
- skill sets – what are the skill sets of the other members in the team, uplines, up-uplines, and cross-lines? Do they make up for what you lack?
- Bottom-line is this: How much leverage can you gain by joining this team/company?
Whatever the case, listen to your gut feeling, go with your instinct. It is perfectly OK to view everything you read/hear with a healthy amount of scepticism to but always keep an opened mind.
Be smart about your decision to join a company – don’t get easily swayed by talks of compensation plan, about helping you realize your dreams, and all that other “feel-good” stuff. Look at the goods, if it sucks, GET OUT.
We all know that industries have their own jargon. This creates a barrier for those not familiar with the “secret” language. Network marketing is no different.
Many of the terms used in marketing your MLM online can be confusing and difficult to understand. If you wanna have less fustration trying to get more prospects and customers using the internet, this training will serve as a crash course for you.
Familiarize yourself with some common terms and the various marketing strategies which your upline forgot to teach you because he’s busy with, oh, I dunno, motivating Uncle Bob and doing that rah-rah thing.
 Confused? In order to have the training delivered to your inbox, simply enter your details on the right so I’ll know where to send the information to. Just so you’ll know the wide variety of terms I’ll be introducing you to, I’ve included a summarised list below.
Attraction Marketing – Would you rather chase after customers one at a time or have five or ten customers a day chase you? With the birth of the Internet you can do this and attract prospects using several tools online for free.
Lead Generation – any activity that results in you collecting contact information on a prospect who’s interested in your offer.
SEO (Search Engine Optimisation) – the process of improving the visibility of your webpage on search engines via the natural search results.
Social Media Marketing – a form of online marketing is driven by word-of-mouth.
Pay per click (PPC) – a paid form of Internet advertising.
Forum Marketing – marketing via online message boards
Article Marketing – a type of advertising in which you write and distribute articles related to your industry.
Video Marketing – same idea as article marketing, but in video form.
Email marketing is a form of direct marketing which uses an email autoresponder as a means of follow up with your audience on autopilot or semi-autopilot.
Copywriting is the persuasive use of words and ideas to promote your business.
Marketing Funnel/Sales Funnel – An entire process detailing all your marketing efforts from start to finish (the sale).
Once again, simply enter your name and email on the right.
And you shall never view network marketing the same old way ever again.
A Round Table for SEO-Beginners Turned SEO-Masters.
Hi everyone,
I know SEO Networker 3.0 (and SEO in general…) may sound too good to be true, especially if you have NEVER done SEO before. And this is why I am SO excited that Ray & Ferny decided to do this.
They will be hosting a webinar on Monday at 5 PM PST / 8 PM EST titled, “How Beginners with No Experience Used SEO to Become Six-Figure+ Earners Online“.
It will be with some of their students who started out as SEO-beginners but through their education, turned to become SEO MASTERS raking in six figures now.
Yep true zero to hero stories.
Seeing is believing and you NEED to see this. So lock in your calendar for an hour on Monday starting at 5 PM PST / 8 PM EST and register here:
SEON3.0 Round Table Webinar
And be sure to put up a sticky note REMINDING you to make it k?
See you on the webinar!
Donny Chen
Many people come into the Singapore network marketing industry without much marketing knowhow. But we all know that marketing any business will require some form of advertising. The general perception is that advertising is costly and only the big companies and the rich can afford such services.
Even if the truth is otherwise…
- Many newcomers have this fear of the unknown and are adverse to risk taking,
- some with full-time jobs have trouble juggling anything complex,
- and some are enterprising young people who are on a budget.
Which is why Singaporean MLM leaders from the past have came up with warm market approaches and prospecting strangers.
However, with the Internet, things are different today.
The Internet has unlocked unlimited methods – both paid and free – to advertise your products and opportunity.
And one of the best methods out there (which is FREE) that I personally use is SEO.
SEO stands for Search Engine Optimisation. It is a tactic which end goal is to have your page ranked on the first page of Google for any search term that you wish.
Imagine someone on Google or Yahoo with manboobs problems. If he’s looking for a cure for his manboobs, he’ll probably type something like “cure manboobs now” or “manboobs treatments” into the search box. He hits enter and BOOM! Because you know and have applied SEO, your page appears among the top 3 on the first page of Google for “cure manboobs now”.
So he clicks on your page and finds some useful info on manboobs and you just happen to recommend the products from your MLM opportunity which promises to help treat manboobs. And then, he places an order and you make money.
So there, I’ve just given you a brief idea of how SEO helps in your marketing process.
It is a great technique for newbies and network marketers on a budget primarily because it’s free and if you’re really strategic about picking your keywords, you may see results within a few days.
SEO also takes advantage of the state of mind of the prospect. Say Prospect John is in manboobs curing mode, and that’s why he’s on Google looking for answers. You’ve just gotten his attention at the right time. It’s not like you’ve distracted him from his work or family time and he’s in a hurry to get back to it.
If you’ll like to learn more about how you can use SEO to market your business, feel free to contact me to enquire about my MLM coaching program or consider joining my Premier Pure team.
Otherwise, you can always turn to materials created by Raymond Fong and Ferny Ceballos, founders of SEO Networker. They are without a doubt the most trusted SEO experts within the network marketing community and also the dudes I go to for SEO tips.
Taking Personal Responsibility For Your Results
When I first joined Premier Pure, I did not have any experience running a business. My only experience was being in a job and doing whatever my employer told me. Whenever something went wrong, I’m usually not responsible for the results as long as I followed the instructions my boss gave me.
So when I decided to be an entrepreneur, unknowingly, I brought that attitude along with me to Premier Pure.
There would be times when I wasn’t getting enough appointments or sales or recruitments. Partly because back then I was still using old school warm market prospecting methods, yada yada yada…
Some will think I was just being sore, and some who’ve had real marketing experience will agree with me.
I was right but what was I doing about it?
Nothing.
Right. Nothing, except blaming the crappy methods I was taught.
For about half a year.
So, here’s what I mean by taking personal responsibility. The only thing that matters in life are results. And the results you produce in life are a direct correlation of your view of the world. What are you telling yourself about reality and the world? Whenever something happens, do you take 100% responsibility for it?
There’s always shit that’s happening. Life is not easy. And you may think it has got nothing to do with you. However, it’s not about who’s right and who’s wrong. Because at the end of the day, remember that the only thing that matters in life are results.
You can say stuff like:
“oh, my upline’s always unavailable”
“my team didn’t teach me attraction marketing”
“my company’s compensation plan is unfair”
“the products are crappy”
“the internet marketing difficult”
“html is complicated”
“oh, I’m a victim…”
Bla bla bla bla bla…
YOU MAY HAVE BEEN RIGHT BUT IT DOESN’T MATTER.
None of those stories produce very good results at all. It only generates negativity, creates misery and anger. It doesn’t give you control. It doesn’t help you progress since anything that happens is seemingly not your fault.
Here’s what you should have told yourself:
I’m 100% responsible for whatever’s happened. 100% accountable. It’s actually my fault that I’m not at the level I aspire to be in business. I should have researched on the company, the products, the team and upline I plan to join. I should have taken the initiative to learn how to market using proper tools and professional methods. I should have gotten a coach to guide me through all that tech stuff.
What can I do better in life from this point onwards that will allow me to never be in this situation again? That will give me an advantage should I be in such a situation again.
Immediately, you’ll feel empowered again. Immediately, you’ll have control over your results.
Whether you succeed or fail, it has got nothing to do with your upline, your team, your company your products, your marketing tools whatsoever. Everything you need to reach your goals is already in you.
Your results in life will be based on your way of being. If you choose to think and live like a victim, guess what type of results you’ll produce. You will constantly be searching for something outside of yourself in order to achieve your goals.
You and only you are in control of the results you produce in life.
And at the end of the day the results you produce in life are correlated to the stories you tell yourself about life and the way that you choose to be. No matter the situation, you have the power to tell yourself a story about it that empowers you. You have the power to frame life and view the world such that you grow from anything.
With this knowledge in mind, I was soon getting my ass off the couch and becoming a man on a mission. I was able to create a cycle of inexhaustible power to take personal responsibility for my education, taking responsibility for immediately implementing any new knowledge. Which then creates daily success and empowerment to continue this cycle and grow.
And this, my friends, is the story of how Mr Donny finally took responsibility for his own success at Premier Pure and started educating himself and taking action.
If you think the post or any of the posts in this series can help your team, there’s a pile of share buttons below. And as always if you have any questions or want to share some of your own strategies, your comments are always welcomed.
So from Part 1, you got the idea that I’d finally decided to go out of my way to pick up real world marketing principle and techniques. The first book I read was Magnetic Sponsoring. Being a newbie in what appeared to be a shiny new thing then, I was FILLED WITH ENTHUSIASM!
Except that I didn’t know how and where to channel that energy.
Initially, I continued to research online to find out how to I should go about starting, what marketing tools were the best, the best way to sell my products etc. Soon, I was overwhelmed with so much information I didn’t know where to start. I was paralysed with so much information all telling me to do different things first I didn’t take action for close to a year!
 Personal Coaching Is A Proven Method Of Overcoming Infomation Overload. Click Here For More Details. Back then, affordable and good coaches were almost non-existent, others were mostly too expensive. So I trudged on, putting together all the scraps of information I could find on the internet, on my own. No coaches, no mentors.
And if you so choose to walk the path I took, you know you’ve finally arrived when you discover your first piece of advice on Speed Of Implementation (or Taking Action).
Congratulations!
Trait No. 2: Speed of implementation
Like I mentioned in Part 1, knowledge that is without experience is useless. It has no meaning. No value. It will never make any difference in your life whatsoever. Yet most people feel very safe just conceptualising things. Planning for their success, thinking about everything over and over and over…
The fact is, you can’t get hurt playing in the game if you spend your whole life in the stands. That’s most people – in the stands of their own life. They’re safe yet miserable. Unfulfilled in desiring to escape themselves.
The question to ask yourself is this – am I willing to settle for a meagre passionless existence all the while knowing that its because I never really took action?
And the reason why most people don’t take action is because of this:
Perfectionism.
Some people call it Analysis Paralysis.
Perfectionism is something that stops you from action. Thinking about perfecting anything stops you from progressing. It causes you to think:
What else should I be learning?
What else should I be doing?
What else must I have?
This Fear Of The Unknown makes you feel fustrated, agitated, and even depressed. This pattern perpetuates continuously in a cycle until an external force pushes you. Stop your mind from thinking and get going because nothing matters until you get to the point where you can assess your progress.
Otherwise, you can choose to invest in private coaching to save yourself lots of time and bypass all the delays and fustration.
Most people will spend all their time analysing their potential for action they never really act. This sabotages a lot of entrepreneurs and is the reason why a lot of people are not successful. Perfection is unattainable. Your success in network marketing has got more to do with taking action than knowing or own the latest, shiniest marketing tool. The most perfect thing you can do is to take action NOW. Then, see how people respond to it and modify accordingly.
Nothing is gonna be perfect the first time through and THAT’S OK. Analysis without action is pointless.
In the next and final article for this 3 part series, I shall be covering the most important trait that has been responsible for everything I have done and achieved thus far. In fact, you can find this quality in every successful person in the world. And it’s none other than having the courage to take personal responsibility.
If you think this post or any of the posts in this series can help your team, there’s a pile of share buttons below. And as always if you have any questions or want to share some of your own strategies, your comments are always welcomed.
If you been around the internet long enough reading about the MLM industry, you’re probably familiar with the 95-99% dropout rate, the outdated prospecting methods taught by uplines, reputation for unprofessional practices and so on. Admittedly, some were hilarious in a twisted way.
Most people will be quick to name these issues as reasons why newbie network marketers do not succeed. However, even as networkers are increasingly exposed to Network Marketing 2.0, funded proposals, internet marketing, etc, the trend remains.
I would say that these issues are mere symptoms of 3 fundamental traits that are lacking in network marketers, and most people as well. Including me at some point in time.
Trait No. 1: Ongoing Education
Donny Gets Enlightened by a Bimbo
Education must be ongoing. As proven in history, what’s working now may not necessarily be working as well 1 year later. Not experiencing success in your MLM opportunity? Go out there and learn a new approach.
How I arrived at where I am today was kinda funny. At some point I was pretty bored and tired of traveling to meet friends and relatives (who’re mostly uninterested or broke) just to pitch the product and opportunity, sick of planning home parties and surveying prospects (who’re mostly also uninterested or broke) outside of malls.
Later that evening, I had dinner and hanged out with some ex-schoolmates. So we had internet connection and one of the girls was browsing through some blogshops and asked me for help to pick a dress. So I picked the most hideous dress I could find.  Then, the stupid idea of setting up a blogshop for my network marketing opportunity struck me.
Being Stubborn Pays Off, Sometimes
Being clueless back then, I set up the online store on blogspot together with the Adsense program. Few nights after, I happened to notice one of the Adsense banners advertising something about attracting distributors to you without harassing friends and families, without cold-calling. Being curious, I checked it out. I entered my name and email in exchange for some information on attracting qualified MLM leads over the internet and some advice on marketing my products.
That was when I discovered the principles behind attraction marketing and knew I was on to something big. I continued my research online, gobbling every bit of information I could get my hands on.
I went on to learn about funded proposals, SEO, copywriting, blogging, email marketing, article marketing etc.
You could say I’m where I am today all because I had that lame idea of setting up an online store for my MLM products and had to learn some stuff on my own. Today, I’m still learning and growing and updating myself on these principles and techniques daily.
The Lesson
My point here is that if whatever you’re doing to build your business (like using warm market approach and cold calling leads) is not working, doing more of it is not going to change the results. Instead, it will only amplify the rejection and failure by a huge proportion and barely increase your income. There are probably about 101 solutions to every one problem. If one doesn’t work, just try another. Education can come from anywhere, not just from your company or your uplines. Have the courage to step out of that little bubble.
And guess what. If you’re facing this problem, there are probably many others who are in the same situation. So if you’ve already discovered a method to solve your own problem, you’re in a position to solve theirs.
The fastest way to make money is to solve other people’s problems. Consistently invest in yourself to increase your value to your prospects. The more you know, the more problems you can solve and the better you get at solving them.
In Our Next Episode…
And then most people would think that that’s it and stop here. Most people’s idea of knowledge is that it is something you accumulate inside your brain in the knowledge bank and you walk around with a head full of concepts and ideas and philosophies and you think that you actually know something. That type of knowledge doesn’t create any results. I know cos I’ve been there too. It makes almost no difference in your life whatsoever until you decide to get off your ass and start applying those concepts to your business. Revolutionary revelation, I know.
And that is why, in Part 2 of this series, I’m going to talk about Speed of Implementation.
If you think this post or any of the posts in this series can help your team, there’s a pile of share buttons below. And as always if you have any questions or want to share some of your own thoughts, your comments are always welcomed.
I’d like to highlight that in all my other posts, I often refer to network marketing as a business. The term business had been used in a loose manner purely for convenience’s sake. In actual fact, network marketing is not a real business.
In network marketing, you don’t really own a business. All businesses involve themselves in some form of ownership and you make 100% of the decisions. A network marketing distributorship does not offer any real asset since you don’t own anything, and you don’t have any rights.
You don’t own the company
You don’t own the products
You don’t own the compensation plan
You don’t own the marketing materials
you don’t even own your organisation/downlines
Yes, all businesses involve sales and commissions. But don’t be mistaken that doing sales or earning commissions equate to owning a business. You run a business (for someone else), but you don’t necessarily own it.
You’re basically an independent distributor, somebody who gets paid for referring a customer to your parent company. In other words, you’re a glorified sales representative.
Does it matter?
It all boils down to financial security. Anything that you don’t own or control can and will be taken away from you for any reason. It’s basically risky to build your financial security upon something that you do not own and control.
In fact I’ve known people who’ve had their distributorships taken away from them. Years of hard work vanished overnight. Go find your distributor agreement and read through its terms and conditions thoroughly. You’ll realise that your company eventually still has the final say with regards to your account.
I’m not saying this to scare anyone. Don’t go thinking that your company lied to you and that network marketing is a scam. No doubt that network marketing is not a real business. However, it still remains a good money making opportunity.
The key is to immunize yourself against losing all of your income streams in the event that:
- You lose your account because your company finds you in breach of their rules and regulations, intentionally or not.
- your company decides to cease supply of any product which accounts for most of your income
- your downlines get ‘restructured’ out of your organisation
There are many more examples but I think you get the idea.
You can protect yourself from all of the above by controlling and owning your own distribution channel. For example, the distribution channel for your MLM company is you and the other distributors. Similarly, you need to have your own channel to promote whatever products or information that you wish to.
It is important to make sure that your have as much ownership as possible over this distribution channel, independent of your company or any other entity. This is so that you can be free to use it beyond just your company’s products and opportunity without breaching any of your company’s terms and conditions.
You make 100% of the decisions, because you OWN the distribution channel. Your MLM company simply becomes one of your suppliers of products and services that you market in order to serve your distribution channel.
Also, if something were to happen to your account or company, or if you decide to join another opportunity, your distribution channel can be easily transitioned to promote other products that your audience will also be interested in buying.
Instead of introducing your MLM company’s products and opportunity directly to the audience within your distribution channel, introduce yourself first and get them to like and trust you by offering them value before asking for anything in return.
This distribution channel can be in the form of a mailing list, a facebook page, a subscriber list, etc. Basically a healthy and growing list of contacts with which you have built trust with.
When done correctly, you will have created and grown an asset which belongs only to you and appreciates in value over time. No one can take it away from you and you’re free to market to your list anything under the sun.
This list will be the only thing you will ever need to consider yourself a real business owner.
a) Build a List
b) Build a Relationship With The List
c) Market to The List
If you’d like a step-by-step guide on learning these 3 key components to build a lasting and profitable business, I highly recommend that you sign up for these 7 FREE video tutorials by Magnetic Sponsoring.
Some of you readers would know that Magnetic Sponsoring was my very first investment one year after I stepped into Premier Pure, my primary MLM company. To date, I’ve spent close to a thousand dollars on information, software and services related to network marketing, web technology, psychology, copywriting and etc.
The silly thing was that before Magnetic Sponsoring, I was never of the mindset that I had to invest a single cent into my business. From my observations, most newcomers to the industry have this impression as well. This can be traced back to 2 main reasons.
1. Most people enter the industry with a J-O-B mentality, with zero education in entrepreneurship and zero marketing experience.
2. Most new distributors have the idea that just because signing up with Premier Pure does not require any upfront payment, one does not have to make any sort of purchases in the near future.
Back when I was still a newbie, I had also made the same mistake of thinking that everything I needed to learn and apply will be provided. Till today, I still come across Premier Pure distributors believing that there is no investment required and therefore, no risks involved.
The reason why these combined can become a huge obstacle your success in business, is this. If you’re like me, and most other people, you probably joined the Singapore MLM industry without any prior business and marketing experience or success.
If this was the case. The first thing you ought to do is to get yourself educated. Yep, you’ll have to spend money on mastering sales and marketing, and not blow your cash “trying out the company products for yourself so that you’re convinced”. There’s always time for the Premier Pure product samples later.
If your team does happen to offer free marketing training for real, you’ve made a wise decision. But more often than not, these so called trainings only deal with salesmanship and closing prospects within your warm market*. What’s missing and really important for having a profitable and healthy business is education in marketing – the art of getting qualified prospects to find you.
*I wouldn’t flat out claim that warm market approach does not work. I’ve had limited success with it. However, getting results from this approach it has got more to do with the quality of an individual’s pre-existing social network and his relationship with those in there rather than true marketing ability.There’s absolutely nothing wrong with this approach as long as it is done professionally. The actual problem is when your entire team depends on it as the main strategy (or lack thereof). A normal person’s warm market is usually not targeted or large enough to sustain any business and generate sufficient referrals. You should, however, share your products or opportunity to your warm market passively and as a supplement to your main marketing efforts.
As a result, a common scenario in the Singapore MLM industry would be an entire team of distributors using outdated and ineffective ways to run a business. Regardless of each individual’s ability to upgrade themselves, and a convenient excuse you’ll hear from most Singapore MLM leaders is that “more advanced marketing strategies are too difficult for the average person and not duplicable”. You may or may not be an average person. If you ask me, I definitely did not go into marketing to remain an average person with an average income and average lifestyle.
Bear in mind that mediocre methods will yield you mediocre results.
When I understood this truth, I decided to go out of my way to master real world marketing techniques that I was initially not exposed to. I couldn’t stand to settle for unprofessional, second-rate methods and struggle like everyone else. You do not deserve this either.
I still believe that network marketing is a viable opportunity for any budding entrepreneur on a budget, especially the Premier Pure MLM opportunity. You don’t have to spend a hell lot of money for a start, but you’ll still need to be prepared to spend some money.
As far as running a business is concerned, there will always be some sort of risk involved. Even if the Premier Pure opportunity does not require you to purchase anything in order to participate, you’re putting your time at risk. Everything has an opportunity cost. Without investing time and money into your business, it’s profitability and growth will be limited. Don’t let anyone fool you into thinking otherwise.
I highly recommend that your first purchase be an information product that introduces to you core marketing principles, Magnetic Sponsoring for instance. This will give u an idea of how the various marketing tools and systems out there are gonna fit into your business model.
With that being said, do understand that network marketing is not a get-rich-quick scheme where you can expect to see results in days. If you’re in desperate need of cash, please go get a job and come back to Premier Pure later. And choose the right team for yourself.
If you’d like my opinion on any sort of info product or marketing tools you’ve came across but felt unsure about, feel free to talk about it in the comments section.
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Free MLM Profits Crash Course Reveals:
- Why you don’t need to harass anyone to join your Network Marketing business,
- Why the traditional out-dated methods are literally sabotaging your success,
- And how to attract hungry prospects lining up for your opportunity & even paying you just to talk with them.
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