A few days ago, I had finally gotten myself the 50th subscriber to my marketing newsletter.
It sure feels good to know that I’ve come a long way from a newbie network marketer getting his ass kicked from all directions by prospects, friends, relatives, uplines and downlines, to a somewhat successful marketer and coach who’s proficient in copywriting, search engine optimisation, and social media.
I don’t take all of these for granted, and I owe them to my laziness.
“I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it.” ― Bill Gates
Over the years as I’ve been mingling with other successful marketers, I had noticed one common trait all of us possess to some degree – laziness.
The kind of laziness I’m mentioning right here is different. The first kind of laziness is where one sits on a couch all day and does nothing.
The second kind of laziness, which by the way I’ll encourage you to have, is the willingness to do whatever it takes in order to be able achieve maximum results with minimal effort. In fact, this is nothing new, and has been the main source of motivation behind all major innovations since man walked the earth. Simply consider the invention of the wheel, using animals and machinery in farming, and air travel.
I had started out as a traditional network marketer with an MLM company in Singapore. This meant that I used to spend hours calling friends and relatives to pitch them my products and business opportunity, arranging appointments with under-qualified, disinterested prospects who sometimes do not show up, and unnecessarily spending a ton of money on poor quality leads.
Just like you, I certainly did not decide to be my own boss only to end up spending more time working and earning less that I would at a regular job. Which is why it is very important that you think like the 2nd type of lazy person that I’ve mentioned.
I started looking for ways to increase the chance of people buying my products and joining my business, researched methods of finding only the most qualified prospects and the highest quality leads for the lowest cost possible.
My search for answers has lead me to learn about business and marketing principles from Magnetic Sponsoring, which helped me to quit chasing after under-qualified prospects and instead, attract highly qualified and eager prospects and generate my own qualified MLM leads using the internet.
I had also started this blog to share valuable information and marketing tips with my team. Not only does it save me time by taking over most of the marketing training. It has also become a powerful lead generation tool.
If you’re lazy like me and would like to achieve maximum results with minimal effort, its time you start discovering the closely guarded tricks to:
- generate your own red hot, qualified leads ready to sign up
- filter out the time-wasters and attract only eager prospects
- speak only to customers who already want to buy what you are selling
- own a system customised for you to train your downlines 24/7 and boost your team’s conversion and sales
Enter your name and contact information in my newsletter subscription form, and you’ll receive my shortcut to marketing success.
“I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it.” -Bill Gates
If you’ve been struggling with yourself for the longest time on having your own website and web hosting
, now’s the time to finally take action.
Nothing says you’re a serious and committed business owner like having your own website where customers can get to know about you and your products and services. I personally get my web hosting from Hostgator.
You can be pretty sure every conversation that you have with your prospect will eventually lead to him asking you for your website. And the worst thing you can do is to embarrass yourself by not having one or sending your prospect to a boring company sponsored website with an unattractive pitch.
I know many people are not exactly good with all that technical knowledge when if comes to choosing a web host and setting up a website via Hostgator. Which is why I’m going to do you a favour when you decide to invest in your own success and take action today.
When you purchase you webhosting plan via my Hostgator affiliate link below, I’m gonna do something really cool for you. I will teach you how to get your website up and running within a day. Heck, I’ll even offer to set it up for you if you’re not too interested on learning how to do it and just wanna quickly have your own website and start sucking in customers.
Also, I’ve released a 25% discount coupon code just to give you another reason to start investing in yourself right now. What this means is that you’re going to save yourself USD23 to USD35, which is a pretty sweet deal.
Let Me Help You Get Your Own Website From The Webhost Also Used By Other Top Internet Marketers
To Your Success,
In case you’re still not convinced, here’s some evidence that attraction marketing works both online and offline.
Also, attraction marketing works in the MLM industry and any other industry, including insurance and property.
“We wanted to change the image of an industry known for being pushy and all sell, sell, sell.”
If you’re a network marketer in the MLM industry and the previous sentence connected with you, you’re not alone.
Even insurance and property agents face the same problem everyday.
It doesn’t matter what industry you’re in, consumers are bombarded with sales pitches on a daily basis, saying their products and services are the best. Put up barriers.
The trick is to get invited into your prospects’ world. By doing so, you’re able to bypass all the barriers that other salespeople have to get pass. The only way for you to do this is to start practising attraction marketing.
Rich Dad Poor Dad, Robert Kiyosaki
Being a network marketer and marketing coach for a decent period of time, I’ve noticed that reading Robert Kiyosaki‘s Rich Dad Poor Dad is a major reason why most people were encouraged to give it a shot at sales and marketing and starting a business.
However, few have truly understood the entire message contained in Rich Dad Poor Dad.
Through Rich Dad Poor Dad, most network marketers understood the importance of mastering sales and marketing, because it is essential to helping any form of business make money. Most people are just one skill away from wealth. And that is the ability to sell. Thus, Robert Kiyosaki recommended people to join a network marketing company, also called multilevel marketing, if you want to learn sales skills. Some of these companies have excellent training programs that help people get over their fear of failure and rejection, which are the main reasons people are unsuccessful. Education is more valuable than money, in the long run.
Most MLM distributors are able to grasp this point, which is to be good at selling. However, there are 2 other secrets in Rich Dad which many MLM distributors fail to teach their downlines because they got too caught with with trying to convince a new distributor the importance of learning to sell.
- Accumulating Assets & Minimising Liabilities
- Always Pay Yourself First
Assets & Liabilities
Accumulate Assets, Minimise Liabilities, Robert Kiyosaki – Rich Dad Poor Dad
Robert Kiyosaki simply teaches that asset puts money in your pocket:
- stocks – dividends
- bond notes – interest
- real estate – rental income
- intellectual property – royalties
And liabilities take money out of your pocket:
- credit cards
Make an account of all the money you have spent in your business, and everything you own that is part of your business. As with financial management, there are also assets and liabilities associated your network marketing business.
Therefore, assets in network marketing:
- independent, self-motivated downlines – residual income
- mailing list – your own marketing channel where you can market whatever you want, by mass emailing your subscribers
- blog – brand yourself as better than your competitors by having an online presence, also works as an automated lead capturing tool
- library of training materials for your team – use it to train your entire team, reduces your need to invest too much time in them and indirectly increases their productivity
And liabilities in network marketing:
- car incentive – some MLM companies still have this. Most of the time they are optional, and I don’t encourage it no matter how rewarding it is. Because ultimately, the rewards are still tied to how much sales you bring to the company.
- auto ship
- peripheral subscription services
- needy and negative downlines
The key idea Robert Kiyosaki is trying to teach here is to accumulate assets and reduce your liabilities. Reinvest some of your profits back into the asset category. The more assets you control, the more income you can earn, with less effort.
Paying Yourself First
In Rich Dad Poor Dad, Robert Kiyosaki also said that whenever its payday or when there is time available, most people will tend to pay that time and money to other people first, and pay themselves last.
Choosing to go home after work and type out that report which is due tomorrow. Settling all your bills first on pay day. Thus, you pay your time to your boss and to the utilities company first. These are decisions to do what’s urgent instead of what’s really important to you. Because the important choices rarely seem urgent.
Learn the difference between ‘urgent’ and ‘important’. Then, you’ll understand what it means to pay yourself first.
Writing a blogpost or connecting with your prospects are examples of paying yourself, or your business. They are important but seldom appear urgent. So most people plan to do them at the end of the day after all the reports been done, all the bills paid, and when they are feeling tired. Eventually, they end up not doing them at all.
Always pay yourself first, instead of others. Example: You set aside time first to call your prospects because its important. Only after you’ve done that should you spend time cranking out that report which is due tomorrow, because it’s urgent but not important to you.
It appeared to Kiyosaki that no matter what, you will always find a way to get an urgent matter accomplished eventually. Well, simply because its urgent and has to be done. However, I can’t say the same for something as important as calling your prospects. Most of the time, you’re only accountable to yourself when it comes to running your own business, so its easy to get lazy and procrastinate. Therefore, if you wanna be like a Rich Dad, always pay yourself first.
Look at your own business right now. What are your assets and liabilities? What are the actions that you can take right now to make sure that you always pay yourself first? Leave your answers in the comments!
Ever felt like you were following all the instructions correctly but still don’t seem to get the same results like everyone else? Was it something you forgot to do?
In this post, I’m going to show you how to turn visitors to your website, blog or Facebook fanpage into customers and MLM leads. If you haven’t figured out how to generate traffic to your site, go back to my blog post on traffic generation and then come back here.
So now that you’ve got targeted web traffic coming to your site, you’ll need a way to convert them into leads, which you can then follow up and convert them into customers and sales.
The main idea here is to capture your prospect’s name and email address or phone number. Name + Contact = Lead. ‘Cos if they give you their contact info, you can then have regular follow ups and sell them not just once, but multiple times.
How To Generate Your Own MLM Leads
But here’s the problem. Why should your visitors give you their name and contact? You’ve got to give them a reason to do so. Here’s where the bribe comes in. You must be able to offer something valuable enough for them to wanna exchange their name and contact for.
This is what we usually call the opt-in offer or the bribe. It should be something that addresses a problem which your prospect has. It doesn’t matter how you deliver your opt-in offer. It can be an e-book, a video, an audio recording, or a newsletter series. Ideally, it has to offer a solution that is:
- easy to follow with step by step instructions
- able be implemented immediately,
- and with results that can either be measured or observed.
It could be as simple as information which promises to alleviate a pain or a how to do something cheaper, faster and more conveniently.
Some great examples:
“How To Set Up A Blog Within Your Next 1 Hour That Will Generate Free MLM Leads For You Daily”
“7 Steps To Turn Your Boring Sales Pitch Into A Hypnotic Message That Will Get Your Prospects To Buy Anything”
“Top 10 Mistakes That Cause Newbie Network Marketers to Lose Money and Feel Fustrated”
2 Great Examples Of Opt-in Forms With Clear Offer of Solution & Benefit
How To Create Your Opt-in Offer Even If You’re New To Lead Generation
A very common problem among new MLM distributors is self doubt. And that’s OK. Even I’d been there at some point in time. When you’re just starting out, it’s unavoidable to believe that you are not able to offer someone else any value.
Truth is, you already know more about marketing than 90% of all network marketers, because you’ve made the effort to search for answers online. Another reason is simply because the other 90% will never be motivated enough to pick up real world marketing on their own and passively choose to do whatever their upline tells them to. And when they don’t get the results they want, they blame their upline, the products, the company. Everything, except their own inaction.
Take a piece of paper, write a list of all that you know about sales and marketing, both within and outside of your MLM opportunity, since the day you’d been introduced to your MLM company. You’ll soon realise that your actually did accumulate knowledge and value. What’s left to do is to package that knowledge into STRUCTURED CONTENT designed to build authority and trust. And there, you have your opt-in offer.
Another very simple method to implement is the interview:
- Find somebody who is an authority on any topic related to your market, let’s say MLM prospecting.
- Gather some good questions from either business partners or on network marketing forums around the topic of prospecting.
- Structure those questions into an interview.
- Conduct the interview with your “expert” on prospecting in either email, audio or video form.
The Money Is In The Follow-up: Getting Your Prospects To Give You Their Contact Information
Screenshot Of My Opt-in Report
No matter how well you craft your content, all of it would have been pointless if you do not tell your visitors what to do next. This is why at the end of all your content, you need a clear and straightforward call to action (CTA). Your call to action must do the following 3 things:
- Remind Your Target Audience of His Problem at Hand – What is the problem this reader has? Visualise for yourself the specific type of reader who searched for your article and finished reading it. REMIND THEM of their problem and how you can help solve it.
- Provide a Clear Solution – Make it clear that your opt-in offer holds the solution to their problem. More importantly, elaborate on the exact benefits they will receive when they subscribe/opt-in to your list.
- Provide Actionable Text or Links – Use action phrases for your call to action. Don’t say “click here” or “subscribe”. Say “solve your problem now” or “get instant access”. Not very subtle, but it makes a huge difference.
Creating Your Opt-in Form (Lead Capture Page) For Free
Here’s the final step to generating your first MLM lead! You’ll now need a space for your reader to fill in his name and contact. Just use Wufoo, Google forms or MailChimp, which is what I use. MailChimp is one of the many services out there which we call an auto-responder. Basically, you can outsource your data collection, content delivery and email follow ups to an auto-responder. The reason why I use MailChimp is because it offers a generous Forever Free plan (2,000 emails a month to a list of up to 2,000 subscribers), flexible settings and lots of easy to understand tutorials to help you get started.
And Now To Practise What I Preach!
If you wanna receive the exact steps I use to attract qualified and pre-educated prospects into my business, and still make money even when they don’t join my MLM opportunity, leave your name and contact behind so I know where to send you my step by step instructions on applying attraction marketing in your business.
Best thing about this method is that you’ll no longer have to chase after friends and family.
No more harassing strangers at the malls.
No more wasting money buying low quality leads and ineffective advertising.
Are You Desperate To Make A Sale In Your Network Marketing Opportunity?
So you’ve ran out of friends and family in your warm market to pitch your company’s products and compensation plan to. You go to your sponsor for help. He tells you to hang around the malls to solicit for leads which may just get you the superstar downline who’s gonna “explode your business”. If that didn’t work too, they then suggest you go buy some MLM leads and advertise your opportunity. When its time to call your prospects, they either hang up on you or didn’t turn up for the appointment as agreed.
Many people in Singapore like you and I had been taught the same old thing by their network marketing uplines and old timers. And some newcomers have even been asked to teach the exact techniques that had already been passed down for at least 50 years. Have you ever tried using a 50 year old car?
You can’t blame your sponsor, since network marketing is an industry of marketing and promotion, pursued by people who have no idea how to market, or promote.
I’m pretty sure that at some point in time, an MLM leader once told you that becoming a distributor is like owning a low cost mobile shop space.
So, why is it that this business isin’t working for so many people?
In some way, being a distributor is like owning a shop. But what your uplines forgot to tell you is that your shop should also have a steady flow of visitors that walk in on their own. And which does not involve you going around chasing at people to come in. For a physical shop space, good location is the key to walk-in visitors. Location, location, location…
Similarly, you need a way for interested prospects to find your products and services on their own, 24/7. Here are two very important questions to ask yourself:
1. How do I get people to find me?
2. How do make sure that the people who find me are interested in my offer?
The answer lies in getting TARGETED traffic to your website, blog, or facebook page. Targeted traffic refers to visitors who
- come into your virtual shop space,
- who happen to be searching for information related to your products and services,
- or are looking to solve a problem, which your products and services can provide the solution.
How do you get targeted traffic?
Put yourself in your prospect’s shoes. Let’s say Prospect Robert has an insomnia problem and wants to find a cure for it on the internet. Robert will be typing in something like “cure insomnia” or “insomnia medicine” into Google, Youtube, article directories, or health forums.
Like I’ve said earlier, a physical shop space needs a good location. And a good location is a place where a steady flow of customers are most likely to walk in. The same principles apply online. Where are your customers most likely to be? Where is the easiest place for them to find you online?
- While Robert is on Google searching for a cure for insomnia, can he find your site offering an affordable and convenient solution?
- If Robert is on Youtube, will he come across your video presentation for alternatives to insomnia pills?
- When he is looking for help on the forums, can he find the thread you’ve posted on home remedies for insomnia, and a link pointing back to your website or facebook page for more information?
By providing useful advice related to your prospect’s problems, you are then able to entice them into visiting your page which promises even more helpful information on the same topic.
Do not pitch your products or opportunity at this point in time. People like to buy, but they hate being sold to. Keep in mind that the main goal here is to build enough credibility with your audience for them to want to visit your page. When they’re on your page, continue to build trust and engage with them by providing more valuable information.
The longer your readers stay on your site, the more likely they are willing to give you their contact info and buy from you.
There are many sources of web traffic to tap into. If you’re just starting out, focus only on mastering one or two before moving on to other sources. I highly recommend you use either Facebook, Youtube, or article directories. Pick any 2, but you will wanna expand to the other methods eventually.
Quit Chasing After Friends And Families. Put An End To Soliciting Strangers At The Malls.
Aim for 5-8 pieces of quality content in any format – article, video, audio recording, etc. And make sure you include a link pointing back to your site. Within a week or two, you will be able notice your page receiving a steady stream of targeted visitors. These are your potential customers, pre-sold and educated by your content. You may not know them yet, but by offering value to these people, you’ve build trust and credibility. These are prospects warmer than any warm market.
The best part – instead of desperately hunting for prospects, you have now become the hunted. Because of this, they no longer see you as a sleazy sales person. To them, you’re someone who can solve their problems, and quite possibly an expert at it. This makes your prospects sell themselves on your products. Ironic, isin’t it?
If you are sick of struggling in your business, chasing after crappy prospects and desperate to find a way out, DON’T GET LEFT BEHIND. Subscribe to my newsletter and join many other network marketers in mastering traffic generation. Simply leave your information on the top right of the page and you will receive all my strategies and sneaky techniques of generating targeted web traffic for your business, straight in your inbox.
The average person’s idea of success is that it’s a destination. A place, a state, that you arrive at. And when you arrive there, all your problems will have been solved and that it’s something that happens in the future.
It is not necessarily wrong to think that way, but it’s just shallow.
- Success is not something that HAPPENS to you in a single massive “pop”.
- Success does not come suddenly as a defining moment where nothing is ever the same again, and you live happily ever after.
- It is totally untrue that once you’re successful, you’re done.
You can never be done.
Success is just the start of a process.
There’s no such thing as reaching a moment, and once you get there, its done, and you never have to struggle with anything again.
That doesn’t exist.
Success is not something that happens. It’s a continual, consistent process. Not the sexiest thing but it’s the truth.
Its never what you think its gonna be. Ever. The process of success calls forth a new way of being, of living, of thinking, of acting. And by doing so, solves the problems, the limitations, the situations that have us where we’re currently at.
It calls you forth in such a way you develop the qualities, talents, characteristics and skills you need to reach your goal.
And its not easy.
When most people around you sign up for the game of success, they’re not signing up for success as what it really is. They’re signing up for some fantasy, the illusion of what it is, their own sexy and cool idea of what it is.
They’re not signing up for the real thing.
If you’re committed to success, you’re prepared for the real thing, even if it feels like shit. You’ll feel like you’re dying and pulled and pushed and challenged and trialed and tested. You feel like a failure some days, you feel hopeful and inspired some days. You feel you can’t do it some days, some days you feel you can.
If you actually wanna get there, rather than stop somewhere along the way, you’ve got to be committed. What is your life really about, what does success mean to you? You’ve gotta be committed to experiencing it, embracing it, even if you’ve got to go through hell, no matter what it is.
If you’re not committed to it, then you’re merely signing up for a fantasy, your own illusion, your own idea of what success is. Not the actually process of success itself.
And that’s a profound shift that if you make, it will empower you through anything in life. You will be led to experience the fruits of your actions.
Often, when we’re committed to our own idea of success and later on when the results don’t match up, or things don’t go how we thought its gonna go, we call ourselves a failure, we blame ourselves, we blame the world and then we ultimately quit. ‘Cos that’s the easiest thing to do.
If you’re not gonna do that then you’ve got to be committed. You can’t ask for anything different from what it is, cos that’s not gonna happen. That’s not being committed.
Success doesn’t always go as we plan. In fact, it doesn’t all the time. Life is what happens in between the plans you’re making about it. If you really wanna live in power, and see all the work, effort and time you put in come to fruition. You’ve gotta accept them and be with it completely, as it is, and as it isin’t.
Always remember that success is a process, not a destination. It is something that can be broken down into daily actionable steps, and is definitely something that is up to you to define.
- It can be as simple as purchasing a copy of Magnetic Sponsoring today,
- finish reading it tomorrow,
- setting up your blog the day after,
- writing your first blog post on the fourth day.
- and so on…
People only join leaders and buy from leaders. Leaders do not fantasize and daydream about the day they become successful. Leaders are action takers who recognize that success is a process of taking action daily, no matter how small or insignificant it may be.
Are you committed enough to take action this instant, by the end of this blog post?
If you’re not, please, close this window right now and never come back here ever.
- Is the rejection from the previous phone call gonna discourage you from picking up the phone again and another 10?
- Are all your failed prospecting efforts up till now gonna demotivate you from picking up a copy of Magnetic Sponsoring to master marketing?
- Are you gonna let your struggle with technology stop you from registering your own domain and hosting your own blog? Is technology gonna stop you from creating your first blog post and differentiating yourself from the competition?
Today we’re going to talk about money, and how to make more of it.
On average, 97% of your prospects are never going to buy your products or become distributors. That’s just a fact.
Second, you need to understand that there is a cost associated with finding good quality prospects.
Let’s say you’ve 100 leads. 2 or 3 out of those 100 people MIGHT buy your products or become a distributor. That means that you’re only tapping into 2 or 3% of your potential income!
That should be a massive epiphany for many of
you right now.
You should be shocked and appalled by the fact
that if your sole goal is to build a downline, you’re
going to miss out on 97% of your potential income.
Not only that, but the reality is that if you don’t go
out and find a way to monetize the other 97 leads
that said no, you’re probably going to go out of
business, and that’s all there is to it.
To get my point across to you, I’m gonna use the
film industry as an example.
Everyone knows that when you buy tickets to catch
a movie, the film-makers make money. We also
know that the majority of people who’ve seen a
movie trailer or movie poster don’t eventually pay
to watch the film.
However, if you’re thinking that film-makers make
all or most of their money from movie-goers alone,
In fact, the movie itself only generates a small part of the
Where does the remaining come from?
Let’s take The X-Men for instance.
movies will have their DVDs and sound tracks
released soon after for extra earnings.
Later on, Cable TVs and your mainstream TV
broadcasts will pay the film makers to show
The X-Men on their channels, and the film makers get paid
each time the movie gets broadcasted.
But that’s not good enough.
The X-Men also have their own toys in retail
(which sometimes also comes with your MacDonald’s
Happy Meals), posters, comic books,
and video games as well.
There’s even a
new X-Men cartoon series.
Guess who takes a cut from all the profits? That’s right.
Then, there’s also product placement. Every
time you spot a branded item (iPod, Nike shoe,
sports car, Gucci handbag, etc) in a movie, it’s a
subtle form of advertising. The film-makers get paid
by the respective brand owners to show their
products or trademarked logos in the films.
By now, you should have discovered 4 things.
- Product placements + Cross Promotion Through Fast Food Chains = reduced cost of production, or sometimes totally erasing all costs.
- Merchandising = Film-makers go into positive cash flow right from the beginning through selling the rights to manufacture toys, posters and video games based on the movie characters. This happens even before the movie is released.
- Sale of DVDs + soundtracks + TV broadcasts + Cartoon Series = Long term residual income for the film-makers even after movie screenings in cinemas have stopped.
- Film-makers make 10 times more profits than from ticket sales alone.
if you had a system like the film industry which creates
multiple streams of income, would it help
your network marketing business to grow?
The point I’m trying to make here is that in
network marketing, what most distributors don’t
realize is that they’re leaving 95% of their
potential income on the table.
That’s right, if recruitment and sale of your
MLM products are the only sources of income
which you’re tapping into, you’re probably
making just 5-10% of what you ought to.
Besides that, as a “business” owner, you do
have costs to bear, be it advertising costs or
daily operation costs (meals, transport,
samples, gifts to customers, etc.) Do you
have a strategy to erase part or all of these
costs, or are you paying for them out of your
And since 95% percent of your prospects will
neither join your opportunity nor buy your
products, you’ll need to have a system to
ensure that you make money, even if your
prospects don’t join or buy from you.
What else would somebody who loves X-Men buy? Similarly, think what else would your prospect need to solve his problem? What other products and services would he buy to help himself?
What else can you offer your prospect besides your products or opportunity?
Click here for ACCESS to the closely guarded
secret marketing system used by top Singapore MLM
leaders. Step by step instructions how to
duplicate the “film industry” in your own
business to generate multiple streams of income and get paid even if your prospect
doesn’t join your MLM opportunity or buy your
Whether you’re considering joining a certain company, have just started, or been with a company for quite awhile, it will be wise to evaluate the MLM company periodically. I’ve compiled below a list of 7 factors to consider for your MLM company research process.
Obviously, it’s impossible to cover every single consideration. However, what I’ve listed here more or less captures the important points if you don’t have the time to scrutinise every tiny detail.
- Marketing & Usage of Its Brand Name
- The RISK Factor
- The Product(s)
- Compensation Plan
- Personal Experience
- Calibre of The TEAM
1. Does It Allow You to Market the Way YOU Want to Market?
The idea is that you are suppose to MARKET your business and products.
- Are there any marketing restrictions the company has in place?
- Do they allow you to market online?
- How easy do they (and their products) make it for you to market?
What about their policy when it comes to using company trademarked names (both company and product)?
- Does the Company Allow You to Use Its Brand Name? Do you get in trouble for publicly mentioning the company’s name?
- Does your MLM company threaten you with legal action on the basis of trademark infringement?
- Some network marketing companies are afraid that distributors will misuse and misrepresent them, thus bringing about a lawsuit on the company. A company that discourages its distributors from using its name only makes it tougher for them to market and make money.
- Ideally, find a company that allows you to use their brand name.
Be very upfront with what you can and CAN’T do when it comes to marketing – because ultimately, that’s going to affect the way you build your business.
2. Analyze the RISK
- What are the risks involved in joining XYZ Company?
- Consider the company’s history and track record. Has it been around long enough to be considered “stable”?
- What are the costs of your investment? It can be the cost every month in the form of autoship (which you might have to sign up for to qualify for certain “benefits”), or training.
Everything in business requires risk, so it’s not a matter of finding a company with NO risk, that’s impossible. It’s a matter of minimising the risks involved and being okay with the possibility of losing your investment of time and money.
3. How Good is the Product?
Although most people join MLM for the business opportunity, the product still matters. If the product doesn’t sell, you’ll just end up with a bunch of distributors with customers who’re also distributors, who bought the products just so they can qualify for their commissions and bonuses.
When evaluating a product, be sure to ask yourself:
- Is it desirable by the masses? Is there a market?
- Is it fairly priced? Would a prospect seriously pay that amount for it?
- Are the products marketable for the long term or are they just a fad that will die off after awhile?
- Does it really does what it CLAIMS or is it just all hype?
You don’t need the best product on the market to succeed. However, you still need a product that delivers on its promise so that it CAN sell.
4. What’s the Compensation Plan Like?
You are looking to join a business opportunity because it is a viable option to produce some side income that just might turn into a lucrative income stream. Make sure that the MLM company you are considering joining will pay you and pay you well. And you do that by examining its compensation plan.
- Fairness: the comp plan should reward the top leader in sales with bonuses and also helps the part-timer, the “Average” person break even fast and become profitable quickly through the retailing of products.
- Stability: you need to know if the company has a history of changing their compensation plan too frequently. It could be a sign that the company is in financial trouble. Having an unstable compensation plan is like getting a pay cut or having your taxes raised. Find out how many times have they changed their plans, and what is the reason for doing so.
It’s easy to get emotional and forget about all these fundamental questions before committing your time and effort to pursue a part-time business in MLM.
- What’s the payout like?
- When do I get paid?
- Do I get compensated now AND later?
- Does my pay help do justice to my “rank/level” within the company?
- How is the residual income potential?
- Are there some ridiculous rules in place that will PREVENT me from getting the paycheck I deserve/earned?
- Is the compensation plan structured such that my upline is encouraged and motivated to help ME and such that I am encouraged and motivated to help my downlines?
5. Is the Training All Just “Hoo-Rah-Rah”?
Is the training provided just all “hoo-rah-rah” or does it actually have any substance?
Too many multi-level marketing companies rely merely on the excitement of its members to propel itself and grow. These companies drag on that excitement by holding highly energetic and emotional meetings where no real education in marketing happens You may consider passing on the companies that don’t know how to train their folks.
Look into companies that teach their MLM distributors things like:
- Personal development
- Business sense
- Prospecting techniques
- Overcoming your fear of rejection
- Actual marketing skills
- How to run your business LIKE a business
- Communication skills
Having meetings/events where they do nothing but just “pump you up” does NOT qualify as training.
6. Personal Experience… So Far
From what you’ve seen and know so far, how do they make you feel?
Does the company look “professional” to you?
Does it operate like a fly-by-night company or do they have some true potential?
What about how receptive the market is to their products?
You can tell a lot about the company by some of its distributors. What’s your impression of the member that prospected/contacted you? Did he pressure you? If so, that’s a reflection on the company and certainly on the team you’ll join. Or it COULD just be the distributor doing a bad job.
7. Calibre of The TEAM
Analyse the specific team in the company you’re looking to join:
- how is joining this team going to give you an advantage over the other teams
- training – what kind of training will you have access to? SEO, Social Media, Pay-per-click, copywriting, prospecting, etc.
- system – does this team already have a step-by-step copy-and-paste blueprint in place for you to build your own online marketing funnel to generate leads and convert them into commission cheques.
- skill sets – what are the skill sets of the other members in the team, uplines, up-uplines, and cross-lines? Do they make up for what you lack?
- Bottom-line is this: How much leverage can you gain by joining this team/company?
Whatever the case, listen to your gut feeling, go with your instinct. It is perfectly OK to view everything you read/hear with a healthy amount of scepticism to but always keep an opened mind.
Be smart about your decision to join a company – don’t get easily swayed by talks of compensation plan, about helping you realize your dreams, and all that other “feel-good” stuff. Look at the goods, if it sucks, GET OUT.